Ad budget calculator

What does CHF 500 of advertising get you?

Move the sliders and instantly see how many clicks and enquiries are realistic. No commitment, no sign-up – and behind it is a real person in Switzerland who does the maths with you.

Your details

CHF 500
CHF 100CHF 3'000
3 months
30%

Where do the numbers come from? The cost per click of CHF 3 is based on current search market data for Switzerland (Semrush CH database, August 2026, USD converted to CHF) – averaged across typical keywords for this industry such as «handwerker in meiner nähe», «sanitär notdienst». Enquiry rate (approx. 7%) and customer value (CHF 1'800) are industry benchmarks and fully adjustable in pro mode. These are guide values, not a guarantee: real click prices depend on region, competition, season, keywords and ad quality.

Important: The budget you set is pure ad spend and goes entirely to Google or Meta. Setup, management and optimisation of the campaigns are not included – we agree that effort separately and transparently.

Clicks / month
172
Enquiries / month
12
Cost per enquiry
CHF 41
New customers / month
3.6
Projected over 3 months
Total ad budget
CHF 1'500
Possible revenue
CHF 19'552

That is roughly 13.0× your spend at a customer value of CHF 1'800. We adjust the figures to your real numbers together.

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